The partitions at Mattress Tub & Past could have crumbled, however the identify will dwell on.
Overstock.com has acquired the BB&B identify, the corporate’s buyer database, web site domains, and different mental property. Going ahead, Overstock.com will toss its moniker and turn out to be bedbathandbeyond.com.
“This acquisition is a major and transformative step for us,” mentioned Overstock CEO, Jonathan Johnson. “Mattress Tub & Past is an iconic client model, well-known within the dwelling retail market. The mix of our profitable asset-light enterprise mannequin and the excessive consciousness and loyalty of the Mattress Tub & Past model will enhance the shopper expertise and place the Firm for accelerated market share development.”
What buyers can count on
As issues like this go, the transition will come full with a shake-out that might change as Overstock will get snug with BB&B’s property, merchandise, and prospects.
For one factor, Mattress Tub & Past devotees will be capable of entry the huge and rising assortment Overstock affords, together with the kitchen, bedding, and bath-related merchandise for which Mattress Tub & Past has been a vacation spot for over 30 years.
For those who’re among the many Overstock.com devoted and a member of the Overstock Membership O loyalty program, you’ll be transitioned to Welcome Rewards. The newly branded Welcome Rewards program will proceed to supply 5% reward {dollars} for all purchases that may be totally redeemed in subsequent transactions.
The re-launch of Overstock.com as BedBathandBeyond.com ought to hit stride someday earlier than August starting with a brand new web site and app.
Right here’s what you’ll be able to kiss goodbye
These brick-and-mortar BB&B shops are gone without end. The deal excludes these property, in addition to the property of buybuy BABY and Harmon banners operated by Mattress Tub & Past, Inc.
Nonetheless, questions stay. For one factor, what occurs to the BB&B stock that doesn’t get liquidated? Overstock says it’s not a part of the deal and didn’t disclose what is going to occur to the leave-behinds.
For those who’re sitting on any in-store credit score or have to return or change one thing, sorry. When Might turned to June, each turned to mud.
Mattress Tub & Past present playing cards? All studies say they’re now not legitimate, both. Nevertheless, Shelley Hunter at GiftCards.com, says that When you’ve got a multi-store present card with the Mattress Tub & Past brand, redeem the present card for an additional model listed on the cardboard.
